Modify Member Behaviors with 7 Principles

Use a downloadable checklist to review your member outreach materials for seven behavioral modification principles and uncover new ways to help members adopt healthy habits. Through a handful of simple adjustments to member communications, health plans can:

• Tailor outreach with the right behavioral modification principles to increase response rates
• Establish messaging patterns that continuously modify member behaviors over time
• Foster positive member experiences through empowering and member-centric language
• Maximize the impact of each outreach attempt while reducing the need for duplicate outreach
• Improve health literacy by simplifying messaging and helping members retain new information

Get started adjusting member behaviors.