Apply Content and Design Best Practices to Outreach

Tailor outreach campaigns with member-centric language and imagery to ensure every communication has the strongest impact on member behaviors. Access an example of optimized outreach to discover ways to:

• Personalize materials based on demographic data
• Improve member trust, plan perception and brand awareness
• Educate members about benefits, services and healthy activities
• Guide members to high-priority care gaps and healthy behaviors
• Efficiently scale communications to different populations

Start refining outreach with content and design best practices.