Health equity

Improve care for diverse and disadvantaged populations by identifying and resolving barriers to care.

Industry Impact

Health disparities drive up costs and hurt outcomes

The social determinants of health (SDOH) are related to 80% of overall health care costs. By identifying and addressing health disparities, health plans can reduce medical costs, improve quality ratings and clinical measure performance, and increase member satisfaction and retention. Regardless of how health equity is measured and rewarded, all plans benefit from a focus on reducing social risks.

Our approach

The pillars of engagement

Assess

Screen for social needs and identify barriers to care with digital surveys that automatically capture member-level risks and trigger health actions.

Intervene

Populate health-related to-dos that are tailored to the individual, connect members to community resources, close care gaps and improve access to care.

Analyze

Use data trends to identify which interventions are most effective and which members need additional outreach and support.

Motivate

Distribute behavioral science-backed rewards and educational content to build trust and continuously nurture positive health outcomes.

Why Omnichannel

Higher engagement, improved gap closure

What is omnichannel?

Omnichannel outreach is an integrated, strategic communications approach that uses multiple modalities to improve member engagement, action and satisfaction. It looks at the full spectrum of member touchpoints to create a coordinated and personalized outreach plan.

What modalities are included?

Healthmine uses each member’s preferred outreach methods and languages alongside behavioral science principles to tailor every interaction and increase engagement.

Text

In-app messages

Direct mail

Live agent phone calls

Interactive Voice Response (IVR)

Why should I switch?

Data shows omnichannel outreach significantly improves engagement results.

Members viewing content across multiple platforms convert 24% more than those who see content on only one channel.

"Multichannel Medical Marketing: Highway to a Successful Practice." Practice Builders. April 27, 2018.

Satisfaction scores are 62 points higher, on average, when members use two or more digital tools.

"For Medicare Advantage Plans, Trust and Problem Resolution Closely Associated with Likelihood to Renew, J.D. Power Finds." J.D. Power. August 23, 2023.

34% of Medicare Advantage members reported they use two or more digital tools offered by their plan

"For Medicare Advantage Plans, Trust and Problem Resolution Closely Associated with Likelihood to Renew, J.D. Power Finds." J.D. Power. August 23, 2023.

Health actions