Reward and incentive (R&I) programs are one of the best ways to drive member engagement and satisfaction, but expectations from your members for these programs get higher each year.
Members respond well to messaging that is targeted, health action plans that are personalized, and rewards that are customized to fit their needs and the areas in which they live. (How frustrating would it be to get an Albertson’s gift card when your town only has a Hy-Vee?)
Managing all the complexities of an R&I program requires the ability to break down data silos, communicate with members across a variety of channels and formats, and monitor performance to optimize strategies and campaigns. Even if you have a robust R&I program, it’s important to review it from time to time to ensure your members are getting the best experience possible.
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To help you determine where your R&I program stands, Healthmine has used our expertise to create a detailed worksheet that highlights what makes up a best-in-class R&I program. Download the worksheet to score your program using our methodology across these five touchpoints:
Data-Driven
Data is one of a health plan’s strongest tools. Properly automating data collection and segmentation enables health plans to identify care gaps and SDOH, assign incentive eligibility, and deliver targeted, personalized outreach at scale and with ease.
Personalized Member Experiences
Both within and outside of an R&I program, members expect and appreciate an experience curated just for them. The more personalized you can make your messaging, the more trust you can build with your members and the more likely members will be to close care gaps, including preventive screenings, annual physicals and wellness visits, and more.
Tailored & Customized Incentives
Personalization does not stop at the messaging—it should also inform the rewards themselves. Include a mixture of reward options, such as digital and physical gift cards with the ability to select local retailers, as well as merchandise.
Omnichannel Activation
Engagement is most successful when you meet members where they are and communicate through their preferred channels. A solid R&I program will have the flexibility to send relevant information to members via digital channels like mobile apps, emails, and text messages. Traditional media, like phone calls and direct mail, should also not be neglected, as there will always be some members who prefer or require an analog approach.
Real-Time Performance Monitoring
No engagement campaign is effective without the ability to track KPIs and review your performance metrics. The same is true for R&I programs. By keeping a close eye on how members are responding to outreach and your progress towards quality goals, you can optimize your R&I program to make the best use of your limited resources.
R&I programs must fulfill multiple demands at once, but when they run like a well-oiled machine, both health plans and their members can reap great benefits. To put your R&I program on the right track to success, grab Healthmine’s latest worksheet today. We will guide you through the process of evaluating and optimizing your R&I program.
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