Modernizing Medicaid Member Engagement During COVID-19

The COVID-19 pandemic provoked rapid change across every industry, pushing both consumers and businesses to not only adopt digital tools, but to heavily rely on them for needed services and resources. For the Medicaid population, which has traditionally been engaged through paper and telephonic outreach, smart phones are becoming more common place, and digital engagement is becoming the new normal. Plans that leverage modern engagement strategies alongside traditional outreach are in the perfect position to drive healthy behaviors among diverse and hard-to-reach communities.

Unsure what technologies and tools you need to modernize your Medicaid member engagement strategies? Senior Director of Government Programs James Haskins and Chief Growth Officer Kent Holdcroft have you covered!

In an in-depth presentation with the Business Resource & Intelligence (BRI) Network, our industry experts analyze the challenges of engaging Medicaid members during the COVID-19 pandemic and outline the key pillars of a successful outreach campaign that improves access to care and has a real-world impact on health outcomes.

Fill out the form to watch an on-demand recording of the webinar and enjoy James and Kent’s insightful discussion about:

• The challenges in improving COVID-19 vaccination rates among Medicaid members due to the high rates of vaccine hesitancy, general distrust of healthcare systems, and significant access and availability barriers
• The complex relationship between the COVID-19 vaccine and pregnancies, as well as the need for better health literacy amidst shifting vaccine guidelines
• Digital strategies and tools for improving maternal care during the pandemic
• How to drive whole-person synchronization by automating continuous data integration into a single platform while breaking down data silos
• Dispelling myths around Medicaid member engagement and the importance of coordinated digital outreach for hard-to-reach communities
• Segmenting Medicaid populations with smart lists to deliver scalable, personal, and targeted omnichannel outreach to diverse populations
• Tailoring rewards and incentive programs to the unique needs of Medicaid populations, such as regionally relevant gift cards, book bags, diapers, and food boxes
• How to develop measurement criteria to track the effectiveness of all outreach and the added value of real-time performance monitoring with digital communications
• A breakdown of a Healthmine Medicaid case study that demonstrates the effectiveness of data-driven, omnichannel outreach on COVID-19 vaccination rates
• Live Q&A with attendees where James and Kent provide specific answers to questions about outreach campaigns, costs for collecting member data, engagement trends and strategies within the Medicaid space, and creative approaches to healthy activities and incentives