Nudging Members Towards Empowerment Using Digital Engagement

Empowering members to take a proactive role in their healthcare is top of mind for many health plans and providers, especially amidst the long-winded pandemic. While many individuals were more vigilant about their health by taking precautions to avoid contracting and spreading the virus, many also let routine health visits fall to the wayside.

In a recent presentation at Strategic Solution Network’s Digital & Virtual Innovations in Member Engagement event, Healthmine’s EVP of Growth Kent Holdcroft and EVP of Consulting Melissa Smith addressed how health plans can use digital engagement technology to create timely nudges that incentivize healthy behaviors, including those missed routine and preventive activities, and simplify the healthcare journey.

Throughout the 25-minute presentation, Melissa and Kent discuss:

• Leveraging digital tools to nudge, engage, and empower members to take the right action at the right time to improve their health
• Collecting and aggregating CAHPS, Health Risk Assessment (HRA), and other self-reported survey data in real time to initiate interventions and improve member experience
• Breaking down data silos across the healthcare continuum
• Using data synchronization to integrate clinical and non-clinical (e.g., SDOH) data to create a complete, longitudinal member record
• Building an automated rewards and incentives program with tailored rewards that members can utilize, embrace, and look forward to
• Including digital engagement tools in your Medicare Advantage bids as a medical expense

One upside of the pandemic is that innovation thrived. It allowed tech leaders the time and space necessary to develop and evolve long-awaited, data-driven digital engagement technology. Now, with the right partner, plans can nudge and engage members at scale and make a powerful impact on quality scores and ratings.

Watch the presentation to learn how you can take advantage of new member engagement technology to stay competitive and create an ecosystem that empowers members to be active participants in their health.