WEBINAR
The COVID-19 pandemic has transformed every industry – especially healthcare. In a recent presentation at The Strategic Solution Network’s Whole Person Care Summit, EVP of Consulting & Professional Services Melissa Smith provides an actionable overview of using digital tools for post-pandemic engagement.
Reliance on telehealth for the past year and a half has accelerated the healthcare industry's adoption of technology at a rate that was incomprehensible pre-pandemic. Digital tools have made it easier for plans to reach members where they want to be reached – which for many individuals is on their phone, tablet, or computer. Melissa dives into all of this and more in her recent presentation, including how to move away from mass paper and phone campaigns in order to adopt a personalized, omni-channel approach.
Other topics of discussion include:
- Survey results on which areas MA Plans need to evolve the most to succeed
- How to harness new technologies and data capabilities to empower members and close more gaps in care
- How to create a "whole person" member record to methodically organize, sequence, and conduct personalized, member-centric campaigns
- The data warehousing capabilities your member engagement partner should have in order to automate information, reduce manual work, and accelerate results
- How plans can move from transactional engagement to relational engagement to gain a more holistic understanding their membership and achieve whole-person care across populations
- How digital engagement tools can save costs and drive profitability by connecting members with the care, medication, and community support they need
This must-see presentation addresses timely engagement best practices that will shape the future of member satisfaction and retention in a post-pandemic world. Access the full video at the link below.
